
The HHS GreenBook is the premier sales intelligence product for business development professionals in the Medicaid and Health and Human Services space. It is designed to improve win rates for sales efforts by focused collection of opportunities, intelligence on competitors and key state-specific information needed to improve proposal efforts.
GreenBook is designed with a use case approach aligned with actual client needs. Here are typical use cases:
Scenario: A sales staff member is looking for top opportunities the organization should pursue in the next 30 days
Summary objective: Find copies of new RFPs for the technology vertical
Success: find relevant / pursuable RFPs within 5 minutes, including initial understanding of key data elements about procurement
Scenario: A sales analyst is trying to gather information about competitors, including contract data and proposal information
Summary objective(s):
Find a copy of a competitor proposal or contract
Find contract revenues for a competitor in one state market
Success: Find relevant information in under 10 minutes
Scenario: A sales executive has decided to pursue an opportunity and needs market-level intelligence to shape messaging of proposal
Summary objective(s):
Find list of incumbents in a state and related documents
Find budget information related to a new program
Find committee-level intel related to the opportunity
Success: find required information in less than 10 mins
Check out the live version of GreenBook to click around and see what's included.
At a high level, the GreenBook includes:
- RFPs
- Proposals submitted by bidders
- Contracts for awardees
- Detailed state-market profile information on key agencies, committees and incumbents

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