Axciom
Vendor Review for Medicaid Vendor Partner Readiness
- Overall Assessment
- Basic Info
- Relevant Leadership Experience
- Brand Perception
- Clarity of Value Proposition
- Scalability
- Funding Model
Overall Assessment
Summary
- Powerful tech marketing company with success in Medicare possibly looking to make a play in Medicaid.
- Some established business in Medicare related to payment process consulting / solutions.
- Limited healthcare experience overall on leadership team. Most have technology or life/property insurance backgrounds.
Scoring
Composite
Leadership Medicaid Experience
Scalability
Brand Perception
Category
Tech>Data management
What they do
Marketing company that provides member level address and identity data, related print and mail services
Self-stated value proposition
Acxiom Corporation provides marketing technology and services that enable marketers to manage audience, personalize consumer experiences, and create customer relationships. It operates in two segments, Information Services and Information Products.
Founded
1969
Annual Revenues
Estimated @ $245M
# employees
Estimated @ 7,500
Points Possible: 212
Points Earned: 13
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Role | | |
|---|---|---|
CEO |  Dennis Self | Click for Bio (self-reported)Dennis Self serves as Chief Executive Officer at Acxiom. In his role, Dennis provides strategic leadership to the teams that serve Acxiom’s clients, including marketing, sales and account management, partnerships, product management and client services. Previously, Dennis served as Senior Vice President for Acxiom’s Marketing Services Delivery and Operational Services organization and as Acxiom’s Chief Information Officer. Additionally, he held various positions at Gilead Sciences, Electronic Arts and HP, and worked as a strategy consultant for Andersen Consulting, A.T. Kearney and Deloitte Consulting. Dennis holds a bachelor’s degree in management information systems from Old Dominion University and an MBA from the University of Chicago. He lives in the Chicago area. |
Operations Executive |  Clark Wooten | Click for Bio (self-reported) Clark Wooten serves as Industry Managing Director for the insurance and healthcare industries at Acxiom. He is responsible for client relationship management and service delivery for Acxiom’s valued insurance clients. Since joining Acxiom in 1999, Clark has been focused on Acxiom’s insurance practice, specifically on supporting and growing this strategic vertical for the company. Clark draws from his 15 years of experience in the insurance industry, most notably with Nationwide Insurance, in the areas of claims, underwriting and management to lead the delivery of the many solutions and services Acxiom provides to these markets. Clark holds a bachelor’s degree in business administration and insurance from Baylor University. He also holds his Chartered Property and Casualty Underwriter (CPCU) designation and is a member of the CPCU Society. Clark and his wife Donna live in Conway, Arkansas and enjoy travel, tennis and being involved with their community and church. |
Technology Executive |  Janet Cinfio | Click for Bio (self-reported)Janet Cinfio serves as Chief Information Officer at Acxiom. She leads the overall information technology strategy for the company as well as directing teams in the specific areas of planning, architecture, enterprise applications, infrastructure, operations, IT security & risk management as well as IT procurement. With years of experience in the high-tech industry, Janet is a transformational leader known for building global forward-thinking technology teams. Prior to her current role, she was Vice President of IT leading the Infrastructure and Operations teams at Acxiom. Before Acxiom, Janet held various positions at Electronic Arts, including VP of Digital Platform Infrastructure and Operations, and served as CIO for Esprit de Corp. Janet holds a bachelor’s degree in business administration from Georgetown University and lives in Austin, Texas. She is a champion of STEM (Science, Technology, Engineering and Math) education and serves as a director of Girlstart. |
Cell | Cell | Cell |
Points possible: 95
Points earned: 20
Analyst Notes
- Negative press around
- site trackers found on CO exchange site
- withholding information related to struggling financial performance
- investigations in Europe over privacy violations
- Medicare contracts identified, but no Medicaid client base identified
- Exhibiting at NAMD 2019
- Healthy company culture based on Glassdoor reviews
Points possible: 60
Points earned: 50
Analyst Notes
- Measuring impact on consumer engagement with advertising
- Medicaid fit may be challenging given restrictions placed on messaging to Medicaid members
Points possible: 50
Points earned: 50
Analyst Notes
- More than half of directors/managers have been at company more than 10 years
- More than 90% of product staff have been at company more than 10 years
- Minor attrition overall, but strong hiring outlook across the board with open reqs focusing on project management and sales
Analyst Notes
Ownership model
Publicly traded
Notes
Acquired by IPG for $2.3B in 2018, but still publicly traded as ACXM
