Mark Scott has almost two decades of healthcare marketing and communications experience. He has overhauled and launched the global brands of two multibillion-dollar public companies: San Diego-based medical technology maker CareFusion and Massachusetts-based diagnostic device company Alere. While at Masimo, he launched the Patient Safety Movement which helped bring national attention to the issues of patient safety and garnered keynote speakers such as President Bill Clinton. Mark’s deep experience covers the complete marketing spectrum, including product marketing, launch activations, brand development, product positioning and messaging, packaging and labeling, public relations, content marketing, website development, and crisis communications. Mark’s thought leadership on health technology and marketing has been published in Dataconomy, Healthcare Risk Management Review, and the Harvard Business Review. Mark has a BA and MA in Political Science from the University of Western Ontario.