Apixio
Vendor Review
- Overall Assessment
- Basic Info
- Leadership Medicaid Experience
- Brand Perception
- Clarity of Value Proposition
- Scalability
- Funding Model
- Review Methodology
Overall Assessment: Yellow

using our R-Y-G scoring system
Summary
- Limited/no Medicaid experience across leadership team
- Most brand recognition is in the investment market at this point (not high organic demand in healthcare/Medicaid space)
- Internal reviews show healthy culture
- No identified litigation or negative press
Scoring

Composite

Leadership Medicaid Experience

Brand Perception


Scalability
Recommendation if proceed with discussions
Level set regarding challenges of unique Medicaid markets you are operating in.
Item 2
Item 3
Category
Technology>Data/Analytics>Medical coding (Risk Adjustment)
What they do

current vendor logo
Self-stated value proposition
Apixio is a data science company for healthcare whose mission is to transform healthcare from an art to a science. Apixio's cognitive computing platform enables healthcare organizations to make use of the rich healthcare information locked in unstructured text. The technology platform powers the HCC Profiler application for Risk Adjustment, and the InfoStream data extraction tool,providing seamless chart retrieval from any EHR.
Who they compete with
- IBM
- Microsoft
- Apple
- HP
- 3M
Known Medicaid clients
Gateway PA
Revenues
Estimated @ $7M/yr
# employees
Estimated @ 150
Overall Assessment for Domain: Leadership Medicaid Experience
Limited/No Experience
Points Possible: 207
Points Earned: 66
Why this analysis matters to you

click to enlarge
Assessment Key
Role | click for bios | Medicaid Experience | Medicare Experience | Healthcare Experience | If not healthcare: |
---|---|---|---|---|---|
CEO | ![]() Darren Shulte | ||||
Operations Executive | ![]() Meg Holland | ||||
Information Systems Executive | ![]() John Schneider | Machine learning | |||
Sales Executive | ![]() Tom McNamara | ||||
Product/Solution Executive | ![]() Andy Crowne | Technology | |||
Finance Executive | ![]() Sachin Patel | Investment / Finance |
Overall Assessment of Domain: Brand Perception
Early stage / not widely recognized
Points possible: 35
Points earned: 20
Why this analysis matters to you

Analyst Notes
Medicaid Client Base
- None identified / publicly disclosed with exception of possible pilot with Gateway (PA)
Market interest analysis
- Almost all search data suggested CA/Silicone Valley dominates interest.
- Social media follower/following ratio suggests inorganic interest.
Internal culture analysis
- May be some dependence on 1 or 2 large contracts based on discussions of CMS deadlines driving work. May also just be hectic nature of startup culture.
- Most reviews are very positive, and describe an innovative, intelligent team.
- Some concern over efficiency of product management approach in some reviews.
- Some reviews discuss frequent senior management turnover and concerns over senior leadership competence.
- Seems to be well-funded based on perks described.
- Some red flags over smaller customer base than appears.
Case studies or pilots
- Magna Health Plan - focused on HCC lift for risk adjustment for MA plan in southwest
Conference activity
- AHIP April 2018
- RISE Sep 2018
- AHIP Oct 2018
- RISE Oct 2018
- RISE Nov 2018
Overall Assessment for Domain: Clarity of Value Proposition
Mixed/Non-Unique
Points possible:
Points earned:
Why this analysis matters to you

Analyst Notes
What solutions are offered?
Vendor segments solutions into
Is it clear the business problem the solutions address?
Buzzword assessment
Are the solutions custom tailored to Medicaid plans or do they seem retro-fitted from other verticals?
Does the company show who benefits the most from the solution?
Does the company show how the plan can connection solution costs to member outcomes?
Who offers similar solutions?
Recent press items
Overall Assessment for Domain: Scalability
Growing / Ready to Scale
Why this analysis matters to you
Points possible:
Points earned:

Employee base
Trends in hiring (Organizational growth path)
Largest Medicaid project identified
Operations team assessment
Product / Solution development team assessment
Strategic partners assessment
Annual revenue
Overall Assessment for Domain: Funding Model
Privately Held, Late Stage
Why this analysis matters to you
Points possible:
Points earned:

Ownership model
Stage
Trend in funding rounds
Major investors
Summary of Black Book Vendor Review Methodology
Our review consists of 55 different analyses conducted by our team of industry researchers and analysts. These analyses span 5 domains we have found to be critical indicators of successful vendor partners in the Medicaid space:
- Leadership Medicaid Experience
- Brand Visibility and Reputation
- Clarity of the Value Proposition
- Scalability
- Funding Model
While much of the review process is proprietary, there is much we can share. For example, the domains are weighted differently in the overall assessment.

As you can see in the chart of domains, we feel that the Medicaid experience of the leadership team is paramount in predicting how effective a vendor partner will be. Most health plans and state clients tell us that vendors without meaningful Medicaid experience add additional time and cost to the relationship for 2 main reasons: 1) they have to be trained on Medicaid by you and your staff; and 2) they overstate their experience during the sales process which masks risks and costs.
To see why we think each of the domains is important, click the "Why this analysis matters to you" book icon in each of the related tabs.
What is the source of data used for the analyses?
Our teams use a wide range of data sources as well as direct interviews.
Can reviewed companies provide context to the analyses?
All companies reviewed in Medicaid Black Book are given an opportunity to conduct an in depth interview with our team. For those that do, an additional 25 points are awarded for transparency.
Can reviewed companies sponsor or in any way influence reviews in the Medicaid Black Book?
No. Medicaid Black Book is sold strictly as a subscription service and entries can not be sponsored. Reviewed companies are not made aware of results during the optional interview. They are also not given results outside of purchasing their own subscription.
Can Mostly Medicaid consulting clients be reviewed in the Medicaid Black Book?
Yes. When they are reviewed, we conduct the analysis in draft form and allow them the choice of whether to publish the results. We do not in any way alter the results if they choose to publish them. Any Mostly Medicaid consulting client reviewed in the Medicaid Black Book is clearly labeled as a client to maintain integrity and transparency of the review process.
What are the analyses conducted for each vendor review?
- Leadership experience review for CEO, COO, CIO/CTO, CFO, Sales/Growth Executive and Product/Solution Executive- An extensive set of reviews of the career data available for each of the C-Suite team members. Leaders are assessed in terms of Medicaid, Medicare, and healthcare experience.
- Thought leadership assessment-
- Brand and reputation assessment-
- Clarity of value proposition assessment-
- Scalability assessment-
- Funding model assessment-
Have there been any Medicaid-specific thought leader publications from the leadership team in the past 3 years?
Has anyone on the leadership team spoken as an expert at a Medicaid conference in the past 3 years?
Medicaid thought leadership subtotal
Did the leadership agree to an interview?
What is the overall impression of the company in the market?
What are the weaknesses of the company as perceived in the market?
What are the strengths of the company as perceived in the market?
Are there any negative press items in the past 3 years for the company?
What do glassdoor reviews suggest about company culture?
Are there any discoverable legal battles or contract disputes?
What level of brand visibility does the company currently have?
What solutions are offered? (are they unique; hard for a plan to do on their own)
Who else offers similar solutions?
What press releases has the company provided in the past 6 months?
Is it clear the business problems the solutions offered attempt to solve?
Is it clear the way success of solutions is measured? Are the outcomes specific and unique (not just reduce ED, etc)
Does the company use buzzwords or otherwise non-unique language in materials?
Are solutions clearly tailored to Medicaid plans or do they seem to retro-fitted from other verticals?
Is it clear who benefits the most from the solution?
Does the company show how the plan can connect solution costs to member outcomes?
How many employees do they have?
What is the biggest project they have had?
What is their current client base?
What is the experience of their operations team? (mid level mgmt, ie directors, etc)
What is the experience of their product / dev team?
What strategic partners do they have that can help them scale?
What has been their recent organizational growth path?
What is their annual revenue?
What type of ownership model?
If private, what stage are they in?
What is the trend in investment rounds?
Who are the major investors?
What other healthcare investments does the owning firm have? (are there other firms in the fund that can bring additional help?)